Ten years from now, all major labels will go under and self-publishing and do it yourself labels will boom. "As the internet grows and becomes even more accessible, the tools to do all of the label’s work will gradually shift to the hands of the people." However, this projected idea will only happen if audiences reinvest in the music industry. Not reinvest their money, but reinvest their interest in music. Music became valueless for two reasons: the amount of music online and the quality that musicians are releasing. The abundance of music on online platforms and the amount platforms expect consumers to pay is driving consumers listen to their music on free platforms. While platforms like iTunes has customers pay $15 plus for an album or $1 a song, Pandora or Spotify are free and pay artists next to nothing. "Because there is always more to hear, and to listen thoroughly is either an expensive or illegal prospect, all albums carry less artistic weight and feel more disposable."The quality of music artists are creating are vacuous, and purposeless. Music executives chose hit songs, which win Grammy's and then its off to the next hit single. Executives are trying to make a profit so the more songs they chose to release the more money they make. "Few songs receive widespread audience by emerging from the ground up because the system is no longer organized to facilitate that.The trickle-down industry apparatus has to be flipped and reformatted to match the way that quality music is shared and spread on the Internet and in the blogosphere."
The newest music and ideas are spread from music blogs. The trend in the music industry are music blogs. Blogs seek new music to share inspiring music. "They have similar intentions to the artists they publicize. Blog traffic is what launches and sustains careers like those of Odd Future, Tame Impala, and Azealia Banks. Label support comes after the fact and does relatively little to further them." In ten years, blogs will be the main method for distributing and promoting music. Musicians may need a publicist but they will not need the resources offered from a record companies. Music executives have to understand that music will never be as profitable as it once was. The industry should make cheaper albums instead of making consumers guilty of not supporting their favorite artist when not purchasing the artists album. Music executives should also release that sharing only a fraction of the profit they make to artists is not a good business model. "Outlawing torrents won't do that much if the legitimate music market continues to be overpriced and inaccessible. People will just find new ways to share music. Torrents do need to be outlawed; I’m convinced of that now. But the music industry’s exploitation of both artists and consumers also has to stop, or we’ll just revert to the toilet state we have now once torrenting is outlawed."
The music industry has to start working with artists, and not use them as possessions in order to satisfy audiences. Music should allow artists to record, distribute and profit from their music their way. Executives won't be able to receive profits off of musicians if the industry changes. The predicted music industry will allow artists to produce and release better quality music."It'll also help people realize that musical artistry is something worth paying for, which is what will ultimately allow what’ll be left of the industry to become profitable again."
http://mic.com/articles/28146/what-will-the-music-industry-look-like-in-10-years
Barnes, T. (2013, February 27). What Will the Music Industry Look Like in 10 Years? Retrieved February 22, 2015, from http://mic.com/articles/28146/what-will-the-music-industry-look-like-in-10-years
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