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| Austin Mahone at a Teen Vogue photoshoot |
"Republic outperformed the industry in current album and track-equivalent album sales with a 9.9% market share and 20.9 million in sales, nearly two full points ahead of Interscope."
Republic Record's artist have recently been winners from The Voice. Signing the winners from the highly televised show is genius. The public has already seen and heard the new artist by watching the show so Republic Records can calculate the profit from their new album. By taking in an artist who already has a following is the best option. Knowing for a fact that the public will buy a certain signers album or EP is the first step to success. The label has also been creating soundtracks for movies and by signing signers like Florida Georgia Line and Lorde.
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| Jessie J and Ariana Grande singing J's song "Bang Bang" with Nicki Manaj (not pictured) |
During these next couple months, Republic Records is set to release new music from Ariana Grande, Jessie J, and Austin Mahone. Grande is releasing a follow-up to Yours Truly, while Mahone is releasing his first album.
Hampp, A. (2014, January 14). Monte Lipman & Avery Lipman: The 2014 Billboard Power 100. Retrieved December 3, 2014, from http://www.billboard.com/biz/5869786/monte-lipman-avery-lipman-the-2014-billboard-power-100
Posts are good but I would like to see them end with a reflection and analysis. What are you learning about marketing, distribution and production through the information in your resource?
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